The Age of Value

The Age of Value
By: Nicholas A. Dunlap, CPM

As perplexing as it may seem, it took the multifamily industry a great while to adapt to the ways of the American consumer. It was as if landlords felt that their product was different than other commodities that are purchased and sold. Although housing provides warmth, comfort and a privacy non-existent in many other items available for purchase, the physical, mental and emotional acts of buying and selling are identical whether you are looking for the best move-in special or the slickest flat screen television you can find.

Americans want value. With the recession behind us, current retail sales statistics show us that Americans are again spending money on high-end, big ticket items that they perceive to represent value. We are now in the age of value. Smart landlords are playing to the retail consumer in everyone.

View some of the recent sales data here: