By: Nicholas A. Dunlap
Let’s face it. Life can become routine and at times, outright boring. And we all know how monotonous constantly seeing and experiencing the same things can get. Real estate development is no different. We’ve gone through art deco, colonial, garden style, low-rise, mid-rise, high-rise, podium, in-fill and after a while, our hardscape starts to look the same.
So that’s why, when moves like the partnership announced this week between and is a game changer. SBE, the luxury nightlife brand who is known for there many hotspots in Los Angeles and their bourgeoning SLS-hotel brand, has partnered with Camden on their new “Camden at Selma and Vine”, which for those who don’t know, is in the heart of Hollywood, to curate the lifestyle. Yes, they are creating a lifestyle driven community that will in turn cross promote brands and feature amenities like: an interactive dog park, artists annex, celebrity chef visits and more.
Yes, if you are planning on developing or redeveloping multifamily residential product in the Southern California market, you may want to kick your plans back to the architect and tell them to step their game up. It just got real.